The Watch You Need In Your Life: Uniform Wares

It's a good period in the timepiece stakes. The brash and ostentatious watches of yesteryear have seemingly had their day, paving the way for a new aesthetic in time telling. Cue Uniform Wares, whose firm grasp on 'classic British design and contemporary styling' have influenced their utilitarian take on the wristwatch - stripping it down to the core functionalities to create a piece that is uncluttered, yet striking in its simplicity.

This 200 Series Calendar model certainly makes light work of being a coveted item, and whilst it may not send out an SOS signal at the flick of a switch, build features such as the aircraft grade stainless steel case and Italian calf leather strap make this a staple for anyone who simply wants their watch to, well, be a watch.

Wear it with: Band of Outsiders Button Down Shirt, APC Military Short

Available now at Oi Polloi. £220

the longest way

Not just some bloke standing around in his living room. If there's only one 365 picture project you watch, make it this one.

absolut doing things differently

This new ad from Absolut is sweeeeeeeet. Makes a refreshing change from some twat trying to demonstrate that he has a WKD side.

wedding bells

This is fuuuuuunnnnnnnyyyyyyyy. Although I think I'll have to watch it again because I missed half of it having a cringe induced fit. Then again, maybe not. I am however inspired, I'm thinking of doing my own version to So Solid Crew's 21 seconds - that way every member of the wedding party will have a part and it'll give my wedding an urban edge. Yeahh...I might even rope in an Audi TT to come down the aisle to complete the theme. Props to the happy couple though - they're the ones who'll have to face looks of horror and shame when they eventually show the video to their mentally scarred kids.