Tuesday, 16 October 2012

Three Things: Apolis

Doing good never looked this good. Apolis, a term that translates to 'Global Citizen', is a brand built around the intriguing concept of empowerment. Quite simply, Apolis acts as a window of opportunity rather than charity, working with producers around the globe to co-create products whose shelf life is then determined by the markets they are given access to. A clean and rugged aesthetic can clearly be found throughout, and there's no disputing that each item has been executed in true artisanal fashion. However, it isn't just the products that draw me towards Apolis, but also the compelling story to be told behind one, adding a rich context in areas where most of today's brands wouldn't take a second look. 

1. Apolis + Frenchtrotters Market Bag $68
2. Indigo Wool Chore Jacket $298
3. Khaki Chambray Tie $58
All now available from apolisglobal.com

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