Wednesday 10 November 2010

Three Things: Wallpaper, Norse Projects, Hermès

Today's Three Things feature a rehearsal video from Wallpaper, Norse Project's new denim range, and a youth targeted viral from Hermès.

WALLPAPER'S INDIAN SUMMER DESERT SESSION
Watch as Indie funk duo Wallpaper take feelgood and place it on a pre-medicated dose of steroids. Their drive through the barren Nevada desert is an enviable location for a rehearsal studio, and their nostalgia laden track 'Indian Summer' - with its infectious carefree nature harking 'best of summer' memories -  plays the perfect accompaniment.



NORSE PROJECTS WHITE SELVEDGE
With an appreciation for the uncluttered aesthetic, Danish brand Norse Projects makes its first foray into denim with trademark Scandinavian clarity. Constructed with 13.5oz white selvedge denim produced exclusively for the company at their European factory and a Norse Projects pin for understated adornment, the range encompasses three fits: Regular Straight, Slim Straight, and Tapered.



HERMÈS FINGERBOARD VIRAL
Just when you thought you had earmarked fingerboards as a crazy childhood fad, French high fashion house Hermès revives the 90's playground toy to showcase their collections in an uncharacteristic tongue-in-cheek light. As the words 'Hermès' and 'Viral' in the same sentence represent a somewhat alien affair, the brand will have to wait on bated breath to see if the video resonates well with its younger target audience.



http://www.myspace.com/wallpaper
http://www.norseprojects.com/
http://www.hermes.com/

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