Tuesday 13 July 2010

The making of Louis Vuitton x FIFA World Cup

This video is a designer bootlegger's dream. In just over two and a half minutes, we see the process taken by Louis Vuitton to transform a few planks of wood, a few yards of leather adorned in their iconic print, and a couple of gold bits and bobs, into possibly the most valuable carry case in the world. That's right, in true Blue Peter spirit, now you can have a go at making your own version of the custom World Cup trophy case commissioned by FIFA, unveiled to the world by Naomi Campbell last month.

In my opinion, FIFA should use it with caution. Seeing as the World Cup has already been unceremoniously shafted twice in its history, carting the trophy around in Louis Vuitton's ubiquitous monogram case is probably not the best deterrent for those looking to get their grubby mitts on the golden beaut. Whats more, who's to say that an LV toting WAG won't mistake the case as her own? I reckon that whoever the unfortunate victim is would be horrified at the prospect of finding a huge lump of gold occupying the spot where their beloved mutt 'Cinderella' was once peacefully laid.

No comments:

Post a Comment