Since the inception in 2005, Fashion East / Topman's MAN showcase has certainly marked its strength on the London Fashion Week schedule, proving the turning point for such emerging Menswear visionaries as Cassette Playa, JW Anderson, Christopher Shannon, and Katie Eary. Now comfortably in its 13th season, Hidden Agency has produced a series of short films to coincide with the SS12 show, showcasing garments and highlighting inspirations behind each designers' collection. Check them out below.
Californian born Shaun Samson went back to his roots for SS12, with the vibrancy of the 90's grunge and surf era channeled into a heady mix of psychedelic stripes and weighty hand-loomed Mexican blankets - there's no denying this is modern streetwear at its utmost finest. View the SS12 show here.
Returning for a third season at MAN, Martine Rose also harks inspiration from the west coast through the 70's Californian skate and surf scene, resonating with its carefree and rebellious nature via sheer shirts layered over neon brights and tropical prints worn with wide cropped bottoms. View the SS12 show here.
With a succinct focus in the technicality of aesthetics, it's hard to fault Matthew Miller's enigmatic entry into MAN. Sharply formed silhouettes crafted from 3D computer-aided-design and pioneering materials take prominence in this collection, presenting a statement product that is interestingly both understated and dramatic. View the SS12 Show here.
